Can You Upload a Premade Video on Instagram
Betwixt Reels, Stories, and Lives, Instagram video is having a major moment – and it'due south not slowing down someday shortly.
Instagram'due south Adam Mosseri shared that one of the platform's priorities in 2022 will be to double-down on video, commenting that it's "no longer just a photo-sharing app."
The takeaway? Video content on Instagram – dear it or detest it – is hither to stay.
To assist you create your ain, we're breaking downwardly each Instagram video format along with tips and all-time practices.
Plus, nosotros'll evidence y'all how to schedule your Instagram videos – for free!
Instagram Video: Formats, Specs, and Dimensions (+ Infographic!)
At that place are 4 main Instagram video formats, each with their own recommended specs and dimensions:
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Instagram Stories
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Instagram Feed Videos
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Instagram Reels
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Instagram Lives
Format #i: Instagram Stories – Specs and Dimensions
Instagram Stories are the shortest video format, and disappear after 24 hours (unless you save them to an Instagram Stories Highlight).
Stories tin be used for daily, informal, and conversational content. They also have an assortment of stickers you can use to interact with your community.
How long can Instagram Stories be?
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15 seconds. However, Instagram is currently testing extending them to 60 seconds. Watch this space!
Specs and Dimensions:
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Recommended Aspect Ratio: 9:16
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Recommended Dimensions: 1080 x 1920 pixels
Brands Who've Nailed Their Instagram Stories Strategy:
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The Villij often uses the poll and question sticker to assemble feedback or larn more nearly their customs
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Nice Day Pilates uses their Stories to give a BTS look of their studio infinite, classes, and instructors
TIP: To assist brand your Stories more engaging, check out our Ultimate Guide to Instagram Stories.
Format #2: Instagram Feed Videos – Specs and Dimensions
Instagram recently merged IGTV and Feed videos into i single format – providing a clearer distinction between Reels.
These videos alive direct on your grid – and similar to Reels, they now have their own tab on your contour.
Depending on the type of content you're sharing (BTS, an interview, a product launch), videos can be shared weekly, bi-weekly, or monthly.
How long tin can Instagram feed videos be?
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60 minutes! Perfect for longform content.
Specs and Dimensions:
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Recommended Aspect Ratio: 1.91:ane and ix:16
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Maximum File Size: 650MB for videos 10 minutes or less
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Maximum File Size: 3.6GB for videos upwards to sixty minutes
Brands Who Have Engaging Instagram Feed Videos:
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Cheese By Numbers shares simple how to's and soothing ASMR – charcuterie lath edition
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Topicals highlights their products, teases new campaigns, and shares user-generated content
TIP: With Later's scheduling tools you tin can hands programme and schedule your Instagram content – in but a few clicks!
Format #3: Instagram Reels – Specs and Dimensions
Instagram Reels are short, vertical videos that are not bad for reaching new optics – especially via the dedicated Reels feed.
As the newest Instagram video format, information technology's the perfect testing ground!
Start experimenting with Reels content once or twice a week to see what resonates with your target audience. Who knows, you might become viral.
How Long Can Instagram Reels exist?
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60 seconds, merely effort to keep them on the shorter side.
Specs and Dimensions:
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Recommended Aspect Ratio: ix:16
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Recommended Dimensions: 1080 x 1920 pixels
Brands Who Have Whorl-stopping Reels:
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Mala the Brand educates their target audition – whether it'due south how to trim your candle wick or removing wax from your jar
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The Score covers everything from hot takes to memes about what's happening in major sports leagues
TIP: Our Ultimate Guide to Reels has everything you've ever wanted to know about Reels – all wrapped up in one place.
Format #four: Instagram Lives – Specs and Dimensions
Instagram Lives are unedited videos streamed in real-time that tin then exist saved and shared on your feed.
They're great for connecting with your community on a more personal level, only depending on your chapters, could be done monthly, bi-monthy, or quarterly.
How Long Can Instagram Lives be?
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four hours – have fun!
Specs and Dimensions:
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Recommended Aspect Ratio: nine:16
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Recommended Dimensions: 1080 x 1920 pixels
Brands With Educational and/or Entertaining Instagram Lives:
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Cocokind'southward founder, Priscilla Tsai, frequently goes Alive to talk about their products, answer questions, and promote their sales
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Arcade Studios has a serial where they share social media news and trends in short 15-infinitesimal episodes
TIP: Need assist setting up your showtime Instagram Live? Read our stride-by-pace guide.
Instagram Video: Tips and Best Practices
At present that you lot know what dimensions you'll need for each video format, it's fourth dimension to kickoff brainstorming ideas, storyboarding, and filming content!
Keep these tips in listen:
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Create Loftier Quality Video Content
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Tell a Story
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Show Up on Camera
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Use Captions and/or Subtitles
Tip #1: Create High Quality Video Content
Whether it's Instagram Stories or Reels, posting high quality content is easier for users to consume.
In other words: blurry, depression-res videos are out. Luckily, y'all tin can film professional-looking videos right at home!
Take the After team for example – nosotros moving-picture show tons of video content without the use of expensive equipment:
Here's what you lot'll demand:
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A good photographic camera – this can exist your smartphone, webcam, or laptop photographic camera. Don't forget a tripod likewise!
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Brilliant lighting – sit somewhere that gets bright, natural light, or invest in a ring light.
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Articulate audio – record in a placidity area or buy an external microphone.
For more than tips on creating high quality content without breaking the bank, bookmark this mail service: How to Set Upward a Home Video Studio
Tip #two: Tell a Story
The goal of every video on Instagram is to either: entertain, educate, or inspire your audience.
Just with brusque attending spans, you have to hook viewers in right away and keep them interested.
Y'all tin hook them in past asking a question, like Sarah Louise:
Or you lot can answer FAQs, similar to Elena of @thishouse5000:
You can even create intrigue with a thought-provoking quote. StyleLikeU frequently does this with their series content:
And so, take viewers on a journey – even if it'south only ten seconds long.
FYI: After'south scheduler lets you program, schedule, and publish your Instagram videos for costless. It'll accept you less than v minutes to sign up:
Tip #3: Show Up On Camera
We get it – showing upwardly on photographic camera can be nerve wracking.
Merely it tin help to personalize your make and build trust with viewers.
Start with Instagram Stories to abound your conviction. Stories can be informal and interactive, so retrieve of yourself equally having a conversation with a friend:
If you don't want to do it solo, consider co-hosting an Instagram Alive with another person to do a product demo, share industry news, or discuss a topic of involvement:
TIP: Try storyboarding or drafting a loose script before y'all press tape. You can also prep for your Instagram Lives with the new "Practice Mode" feature.
Tip #4: Use Captions and/or Subtitles
With many people watching videos without audio, using captions and subtitles are a no brainer.
And fifty-fifty amend, they make your videos more attainable to those who are Deaf or hard of hearing.
While Instagram Stories has an automobile-captioning sticker, information technology isn't perfect. So remember to review and edit them earlier you postal service:
Alternatively, you can use a tertiary-party app to generate captions for your videos or manually add on-screen text overlays that summarize your primal points like James Jones:
TIP: Employ articulate font colors, or take it a pace further and add a solid background colour to your subtitles so they're easier to read.
How to Post a Video on Instagram with Subsequently
You can schedule and auto publish Instagram feed videos with Afterward – and it's available on all plans. Here'south how:
Step #ane: Connect Instagram Business organisation or Creator Contour
When yous sign upwardly for Afterward, you can connect your Instagram Business, Creator, or Personal contour.
However, due to Instagram's API limitations, each profile type has access to different Later feature – which is why we recommend using an Instagram Business or Creator profile.
For the sake of the remaining steps, nosotros'll assume you have an Instagram Business profile.
Step #2: Upload Content to Afterwards'due south Media Library and Select Your Publishing Aqueduct
Click "Upload Media" on Afterwards's desktop app and add videos from your computer, Dropbox, or Google Bulldoze.
Select Instagram as your publishing aqueduct and drag and drop a video from your Media Library to your Calendar.
Footstep #3: Optimize and Edit Your Instagram Video
Write your caption, include relevant emojis (if applicable), and insert relevant hashtags to help maximize your accomplish and appointment.
Tap "Edit Video" to add some boosted design elements to your post – including the crop and trim tools.
Click "Salve Video."
Stride #4: Choose the Date and Time to Schedule Your Instagram Video
If you have an Instagram Business concern profile, select "Machine Publish" from the dropdown listing and select the date and fourth dimension y'all want your post to go live.
Click "Save" – and you're all set!
Instagram video content is slowly condign more and more integrated on the platform – whether information technology'southward feeds full of Reels, nonstop Stories, or monthly Lives.
So if y'all desire to build make awareness, promote your products, or connect with your community, videos can be a surefire mode to drum up appointment and reach more optics.
Ready to get started? Schedule and publish your Instagram video content with Afterward today:
Source: https://later.com/blog/instagram-video/
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